strategically market your ministry website – web analytics

Having a web site is key in today’s world. If you tell someone you have a ministry or a business, one of the first things they will ask is “Do you have a web site?” If you don’t have a web site, it could be beneficial for you get one. It is possible to have an awesome web site on a small budget. If you would like more information on how to do this, please feel free to contact us here.

For those of you that do have web sites, you may ask yourself, “Is my site effective?” “Are people visiting my site?” There are several things you can do to determine the effectiveness of your site, however in this article, I’m only going to introduce one of the ways – Web Analytics.

According to Wikepedia.com, Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. In other words, it is recording the activities of visitors to your web site (and possibly gathering information such as browser type, geographical location, etc.), and using this data to improve the online experience of your visitors and/or communicate more effectively with your online audience. For example, suppose you have a big event coming up, and on your web site, you have a page in which you showcase a featured video. You may discover through Web Analytics that your featured video page is very popular, and therefore it may be a good idea to promote your event using that page.

On a different note, you may discover that although your ministry is located in Florida, a huge number of vistors are from California. This may prompt the initial steps to possibly grow your ministry in that area. Do you see how important and useful Web Analytics can be? (It can also be very encouraging to see an regular increase in visitors to your site!)

There are several tools out there that will allow you to perform analytics on your site, but the one that I like the most and implement for Examples Ministries is Google Analytics. It is very robust, easy to use, understand, and is capable of growing with your ministry – and the best part about it is that it is FREE. For more information about this product, go to http://google.com/analytics.

Again, if you have any questions or need help getting started with this tool, please don’t hesitate to contact us by clicking here. We are more than willing to assist you as you seek ways to make your site have more impact.